WYC 075 – Proactive Coaching – Scott Rosberg talks Coaching with Character

Scott Rosberg has been a coach (basketball, soccer, & football) at the high school level for 30 years, an English teacher for 18 years, and an athletic director for 12 years.  He has published seven booklets on coaching and youth/school athletics, two books of inspirational messages and quotes for seniors and graduates, and a newsletter for athletic directors and coaches.  He also speaks to schools, teams, and businesses on a variety of team-building, leadership, and coaching topics.  Scott has a blog and a variety of other materials about coaching and athletic topics on his website.

Scott is also a member of the Proactive Coaching speaking team.  Proactive Coaching is dedicated to helping organizations create character and education-based team cultures, while providing a blueprint for team leadership. They help develop confident, tough-minded, fearless competitors and train coaches and leaders for excellence and significance.

Websites:  coachwithcharacter.com; proactivecoaching.info

Twitter: @scottrosberg@ProactiveCoach

Facebook: /coachwithcharacter ;  /proactivecoach

Listen Now:

Listen in ITunes: Itunes link

Listen in Stitcher: Stitcher link


‘Look what you’ve become!’

‘You get what you reward, and it perpetuates itself’

My Cringe Moments

  • Using bad language when coaching
  • Once, when mad in practice, Scott yelled ‘There is nothing fun about this!’ – in retrospect he realizes the irony of that statement, considering the #1 reason kids play sports is to have fun.
  • Another practice Scott once had them do conditioning during a lightning storm

My ‘Ah-Ha’ Moments

  • Learning from Proactive Coaching about creating a culture. 75+% of teams let their culture happen ‘by accident.’  Instead – create Core Covenants – that are the standards for what your team is going to be. Involve the captains when creating these. Check out Proactive Coaching’s guide to creating Core Covanants: First Steps to Building Successful Teams
  • From a parenting point of view – Kids least favorite part of sports is the post-game analysis from their parents on the ride home from games
  • From a coaching point of view – Are your post-game talks too long? Are you over-analzing the game in your post-game talk?

Mental Toughness/Achieving Peak Performance

  • ‘This is a relationship business.’ How do I react when one of my players makes a mistake? The 3 C’s of Trust:
    • Competence
    • Caring
    • Character
  • ‘Focus on the process not the outcome.’ When Lebron James was struggling with free throws a few years ago- he went to a shooting coach, and the coach asked him what he was thinking about when he went to the line. Lebron said he thought about making it. The coach said- ‘Don’t think about making it, think about your process.’
  • The key to confidence is preparation
  • Create a mistake-recovery ritual


  • Use these words: ‘Look what you’ve become!’ or ‘Look what you were able to figure out’ – instead of taking any credit yourself

Culture – Discipline/Rewards/Teambuilding

  • Have standards not rules. Kids can rise to standards.
  • Discipline is focused attention and focused effort
  • ‘You get what you reward, and it perpetuates itself’


  • Positive Conditioning – The winners get to run!
    • You have to put all your attention/effort into recognizing the kids who are earning the right to run.
    • For poor effort: ‘You guys just lost your chance to become better. You lost your chance to condition.’
  • Year-end Award Banquet – Instead of MVP – reward the MVT – Most Valuable Teammate. Or even better – have 6 awards: Most Improved, one for each of your 4 core covenants, and one for who best exemplified all 4 core covenants. And the same kid can earn multiple awards.

Favorite coaching book/quote

  • ‘Success is a peace of mind that is the direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming.’ – John Wooden

Coach With Character

  • Senior Salute booklet – great $5 gift for you players in the post-season award banquet – includes a place inside the front cover to write a personal note
  • Website has blog, booklets: coachwithcharacter.com

Parting Advice

  • ‘We’re here to try to provide kids the opportunity to have a positive athletic experience’

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