WYC 067 – Leadership Development – Adam Bradley talks Lead ‘Em Up

 hardwood hustle pic

Adam is an expert in leadership & character development speaking and training coaches all over the country. He is the founder of Leademup – Lead ‘Em Up is a turn-key sports leadership and character program designed to equip coaches with the tools to implement a dynamic leadership program. They provide coaches the season-long curriculum and teaching materials to lead their team every week through a powerful 30-minute session. The Lead ‘Em Up curriculum includes teaching lessons, engaging team assignments, week-long player exercises and fun interactive game dynamics from their friends at Game On Nation.

Adam also currently serves as a Leadership Coach for various sports teams in the Baltimore/Washington area, and is the co-host of the nationally recognized Hardwood Hustle podcast.


Website: leademup.com

Facebook: /LeadEmUp

Twitter: @Lead_Em_Up

Hardwood Hustle Podcast

Website: hardwoodhustle.com

Facebook: /HardwoodHustle

Twitter: @Hardwood_Hustle

Listen Now:

Listen in ITunes: Itunes link

Listen in Stitcher: Stitcher link


‘The drug of choice amongst the youth of today is popularity’ – Rick Warren, pastor of Saddleback Church in California

Hardwood Hustle Podcast

  • Website: hardwoodhustle.com
  • Designed for players, coaches, and parents
  • Episodes are either basketball focused or hustle related
  • New episodes every Monday and Thursday

Character development

  • Adam teaches kids that being cool and being a leader don’t have to be either/or, you can do both
  • Many kids would rather be cool than be great, but they don’t realize that it’s when they become great that they become cool
  • Think about the word the kids will call each other: ‘Try-hard.’  Why is that a bad thing?

Lead ‘Em Up

  • Website: leademup.com
  • Adam partnered with Game On to gamify his leadership curriculum so that he can really engage the kids and get them excited to learn how to be leaders. Game On’s created an acronym for gaming, people are drawn to games because of the MILE: Mystery, Incentive, Laughter, Empowerment.  During the games – they often forget to try acting cool.
  • Lead Em Up has developed a plug-and-play curriculum you can use with your teams – It’s a 12 week program with a new theme each week to be done in a 30 minute session with your team.

Parting Advice

  • The first thing you have to evaluate as a coach – is how much you really care

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