WYC 097 – High School Football – Randy Jackson talks Culture Defeats Strategy

Coach Randy Jackson calls on his 26 years of coaching experience and research to share his ideas on how important culture and leadership are to a successful program, and what he has done to develop that successful culture in his own program.

Twitter: @CoachJacksonTPW

Facebook: Randy Jackson

Book/website: coachrandyjackson.com

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Listen on Google Play Music: Google Play link


‘All kids need 5 adults in their lives that care about their success- As a coach – be one of those!’

My Cringe & A-Ha Moments

  • Being too intense and impatient with some of the kids
  • ‘Early on I was coaching because I love the game. I still love the game but now focus more on loving the kids.’
  • ‘If you want to be more you have to become more’ – Coach has lost 30 pounds in the last year, as he focused more on taking better care of himself, and improving his mind. Turn off the radio and TV and read books and listen to podcasts.

Teaching Skills

  • ‘All kids need 5 adults in their lives that care about their success- As a coach – be one of those!’
  • Needs need affirmation and positive feedback
  • Teach fundamentals every day, but you have to find ways to fascinate your kids while doing it – make everything competitive
  • Pete Caroll video – Hawk tackling – How rugby tackling is safer and more effective. Company called Atavus – they certify coaches to be rugby tackling specialists.


  • Core Values – Coach worked with Brian Cain who challenged them to make their core values more prominent – Check out Brian Cain’s podcast: Link
    • 7 core values the kids came up with: Energy & Tempo, Compete, Tough, Family, Appreciation, Discipline, Finish & Payday
    • Each day of the week has a theme that is one of the core values
    • Players had to earn the stickers on their helmets by memorizing the core values
  • Yearly 4-Quarter process
    • Each quarter each player has one  word that is their focus
    • Quarter 1 – Offseason
    • Quarter 2 – Bootcamp
    • Quarter 3 – Spring football – ‘You versus yesterday’
    • Quarter 4 – Summer – Kaizen – ‘Continual improvement’
  • His book on culture: Culture Defeats Strategy – Full of stories and ideas on their core covenants and how they build culture

Best borrowed/stolen idea

  • Tom Hermann – ‘Finish’ – When they watch practice film – They have a coach hold up a flag so they know when the whistle blew – then they evaluate offensive linemen whether they had 2 hands on a defender or were chasing a defender. If not – it is graded as a loaf.

Favorite coaching book/quote

Parting Advice

  • Stay in a growth mindset – You have to keep learning
  • It’s about the relationships not the plays
  • If you don’t get the culture right nothing else matters
  • Fascinate the kids and build them up
  • Make everything competitive


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