WYC 032 Cheerleading – Sean Timmons talks BLT – Believe, Love, Trust; and access to Club Zero

 Screen Shot 2015-01-26 at 12.53.36 PMWhat does it take to be a winning youth coach? Listen in as Sean Timmons shares stories and discusses his journey to becoming a successful sports coach.

Sean is the Director of All Stars for all Premier Athletics facilities.  Sean cheered at Rutgers University, and was a member of the first open team at World Cup, The Wild Stars.  In 1996 Sean started his coaching career at the Pop Warner level with the Toms River Angels. During his time with the Angels they won three consecutive National Championships and his success landed him a job coaching at The World Cup All Stars in 1999. Within the 14 years at World Cup he has coached and choreographed for levels 1-5, and has won numerous State, Regional, and National Titles. While working at World Cup Sean also coached Lacey High School, Jackson Memorial High School, Howell High School, and was the Head Coach of Rutgers University from 2009 until 2014.  Sean has traveled all over the US and Canada teaching camps, choreography, judging, and speaking at conferences. He is a former member of the USASF National Advisory Board and is an inaugural member of the NACCC.  His certifications include USASF Level 1-5 (United States All Star Federation), AACCA (American Association of Cheerleading Coaches and Administrators), NCA (National Cheerleading Association), and USAG (USA Gymnastics).

Website: premierathletics.com

Twitter: @PA_Premier

Listen Now:

Listen in ITunes: Itunes link

Listen in Stitcher: Stitcher link


Coaching/Leadership Quote

  • ‘BLT – Believe, Love, and Trust’

My ‘Cringe’ Moment

  • Early on – ‘I coached with a lot of ego’ and coached to his own agenda instead of putting the agenda of the athlete first

Coaching AH-HA Moment

  • Coaching Rutgers – Sean realized the importance as a role model/ parent role he held as a coach

Coaching Girls

  • You have to work with them through the changes in their athletic ability as their bodies go through changes
  • Your communication style needs to take into account how they respond – sometimes boys respond to ‘yelling’ more than girls – with the girls you need to adjust for this

Teaching Children & Keeping it Fun


  • Set up drills/stations strategically so you can be watching multiple stations at the same time.  And having 5 or 6 stations for the athletes to rotate through keeps standing-around time to a minimum and the athletes’ more interested and engaged
  • You have to get the fundamentals right first before trying to put the whole team routine together

Mental Peak Performance

  • Mastering skills in practice is best preparation
  • Visualize with your eyes closed your perfect routine
  • If you can walk-through your performance the day before the event at the actual location.  Take out surprises.

Skill Development at young ages

  • Learning skills young can help – but make sure you learn them right first!  It’s much easier to teach them correctly instead of trying to correct bad habits developed.


  • Talking to the parents and getting on the same page is key

Reward, Recognition, and Teambuilding

  • Moving up a level is a big recognition – the girls get a bow and they celebrate.
  • ‘Club-Zero Bracelets’ – Anytime an athlete has a perfect routine they get a bracelet.  Then the gym/team with the most bracelets at the end of the season gets recognized with sweatshirts.

Teambuilding with Parents

  • 3 parts to every team: 1 – the athlete; 2 – the coach; 3 – the parents.  When all 3 are working well together, success is more likely to happen.
  • Parents night out – they open the gym up and parents can drop off girls and parents go out (hopefully with other couples from the gym).  Same is true when they have closed practices.

Inspiring Story

  • One of Sean’s students wrote an essay about him as one of the most influential people in her life – he kept this and when he is having a tough day he will read it

The One that Got Away


  • In a big competition Sean failed to thoroughly read through his score sheets after the first day, so they made the same technicality on day 2 – and it cost his team first place. -‘My head might as well have popped off my shoulders’.  READ THE RULES/BE THOROUGH!  And don’t be shy about bringing in another coach as a 2nd set of eyes to make sure you are doing things the right way.

Best Stolen Idea

  • Sean learned from a coach who had an amazing gift for communicating everything in a positive way

Coaching/Leadership Motivation

  • Every team is different, so each team has a different quote that applies to them
  • ‘BLT’ – Believe, Love, and Trust

Premier Athletics

  • 9 facilities in 5 states – 4 in TN, 2 in KY, 1 in MI, 1 in NC, 1 in FL
  • Multifunctional facilities – gymnastics, dance, preschool programs, class/school cheer, tumbling classes
  • premierathletics.com

Parting Advice

  • Love the kids unconditionally – regardless of their athletic performance

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