Tag: iSport360

WYC 140 – Player feedback – Ian Goldberg talks goal setting and the feedback loop

Ian Goldberg is the Founder and CEO of iSport360, Inc. a SportsTech venture that helps youth sport coaches and parents share objective player feedback. As a sport parent and coach, Ian has witnessed the chaos on the sidelines and in the bleachers when coaches’ and parents’ expectations are not aligned….and the kids suffer.  His company has developed a solution to the pain in the form of an app and an informative (and frequently humorous) newsletter “The Chaotic World of Youth Sports”.

Website: isport360.com
Facebook: /isport360/
Twitter: @isport360

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The feedback loop

  • Ongoing feedback is way more effective than end-of-the-year feedback
  • Regular feedback is important, but can be time-consuming. Ideally coaches should be able to spend a few minutes and quickly evaluate and provide feedback to all players

Objective goals

  • It’s easy to just look at how many points/goals players score, but most coaches are trying to evaluate many things beyond just scoring. The key is to define measurable objectives of what you are trying to improve in players.

Empowering kids

  • Ideally kids should be able to:
    • Talk to the coaches themselves
    • Set their own goals

What happens in a parents’ brain when watching their kids play sports

  • Fight or flight mode – Parents’ stress levels and cortisol levels are skyrocketing when being on the sideline watching their kids

Parents are either part of your process or part of your problem

  • Involve them – they want to know what’s going on, regardless of age
  • A good way to base how much parents are involved – how much money they are spending. So for cheap low-level rec sports, not as much. For high-level travel teams costing thousands of dollars – the parents should be communicated with more.

iSport360 – The feedback loop

  • Mobile app – Coaches can work with players to set goals at beginning of season and allows the coach to provide feedback
  • Parents can also send other players on the team positive emojis
  • Weekly newsletter with funny stories

Best Stolen Idea

  • Barbara Corcoran from the Shark Tank: ‘To be successful, you have to have a certain level of stupidity, so that when you keep getting knocked down, you continuously get back up, expecting better results.’

Parting Advice

  • Don’t let sports take over your life. Enjoy it and keep it in perspective.

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A Novel Experiment to Empower Athletes

I’m a sports dad and coach who has spent the last 3 years researching the dynamics of youth sport families.  And I have been noticing a disturbing trend.  Does this routine sound familiar to you?:


Three days before gameday you leave work early to fulfill your volunteer commitment to your child’s sports club. You spend a couple of hours lining the fields, securing goalposts and emptying trash cans.

The night before the game, you run all over the house trying to piece together the uniform and equipment needed for the game. And you are the last to bed.

On gameday, you are the first to rise and you wake your child up to say “we leave in 30 minutes”.

Your child calls out: “Where are my game shorts?!” (everything else was set out for him, but you forgot to take his shorts out of the dryer.)

You prepare a healthy breakfast for your child.

You pack the oranges in the cooler for the team snack and load up the car.

You get in the car and confirm that your child has cleats, jersey, warm weather gear, cold weather gear, bottles of water, mouthguard and ball as you drive to the game.

You are running late so you offer to drop your child off, and he asks if you could carry some of his gear in after you park the car.

As game time approaches he realizes his water bottle is empty, so you offer to fill it while he warms up with the team.

At halftime, you shuttle the snacks out to the team.

After the game you and other team parents remind the kids not to leave behind water bottles, orange peels or any other trash.

Your son asks if he can go to another player’s house after the game so you offer to take his gear home (of course you put the uniform directly into the laundry machine to prepare it for tomorrow’s game).


Have any of you ever had days that felt like that? Isn’t it time we empower our kids to handle these responsibilities themselves?

Teachers make it a priority to empower students.  It’s a prevalent theme with child psychologists.  And we need to embrace it.  Empowerment:  The act of teaching our kids to fulfill personal, social and civic responsibility.  We need to teach our kids….but we also need to train ourselves.

Many have referred to our generation of parents as “Helicopter Parents” and “Controlling”.  And I’ll be the first Gen X parent to admit:  We handle way too many of our kids’ responsibilities in an effort to control and engineer situations.  But most of these responsibilities are things that any 10, 12 or 14 year old can handle so let’s have the kids own the experience.


I recently joined the board of a new local Lacrosse program and noticed this type of behavior starting to creep in.  As the responsibilities of the founding board members started piling up it occurred to me that starting a new club or sport program is a great opportunity to empower the kids.

So we took a step back as a parent board, and asked ourselves;

‘What activities needed to get this team off the ground could be done by the kids?’

The answer was – A bunch of it!

So we are setting off on an endeavor to truly let the boys own this team. We are having our player/parent kickoff meeting next week, and we have broken down all of the assignments into 6 categories. We have a parent liaison assigned for each, but they each have specific assignments that will be done by the boys. Things like:

  • Organize and create folders for player paperwork
  • Create website to share pictures
  • Research and plan community service project(s) for the team
  • Backstop net building/goal building
  • Organizing snacks and carpools
  • And more

I am preparing the same type of ownership of much of our practices. 3-man groups that each will have specific assignments during practice.

It always comes back to the saying:

‘Anything you see in your children: you either taught it or allowed it’ 

No one wants to be responsible for raising entitled kids, so let’s not allow it. Let’s raise hardworking, gritty kids, who take ownership in everything they do. They sweep the sheds, they carry the water.

So begins the Anti-Entitlement Experiment, or better said, the Empowerment Experiment.

This post was co-written with Ian Goldberg from iSport360, check them out: iSport360 link.

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