Culture Eats Strategy for Lunch – Part 10 – Building a Program without Self-Entitlement

When NFL Pro-Bowler Joe Ehrmann lost his little brother Billy to a tragic fight with cancer, his introspection led to the realization that life is all about 2 things:
  1. Relationships
  2. Working for a cause bigger than yourself
Self-entitlement is a direct result of a focus that is opposite of those 2 values. It is no accident that the first and last components of this 10 part series on building championship culture involve creating a team-first and others-first environment. It is where everything starts and ends.
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Culture Eats Strategy for Lunch Part 10 – Case Study – Building a Program Without Self-Entitlement

John Doss is the head coach of Brownsburg Lacrosse, which is a program located in a suburb of Indianapolis. John understands the importance of selflessness in building a championship culture. So he set out to look for a way to build this into his culture, both on and off the field. What his team came up with is brilliant. The best way to describe their Mission 2 Assist program is to share their value statement:

What do we value at Brownsburg Lacrosse?

On the field, we all want to score goals, but what we REALLY VALUE are the plays that lead up to those goals. The unselfish pass to an open teammate. The “hockey assist” pass that leads to that pass. A hard fought ground ball possession. Tenacious defense that leads to a big takeaway. A critical save and quick clear that starts a fast break. That’s what we value on the field.

Off the field we value gratitude and servanthood. We appreciate the fact that we get to play a game we love and know that there are those that are not so fortunate. Because of this, we want to help others that cannot play lacrosse or cannot play lacrosse in the same manner that we do.

Why are we telling you this? Well, we found out that there is a national wheelchair lacrosse league and a local group is raising money to start a team here in Indianapolis. We want to merge our values to help them. This is a group of athletes and competitors just like us and all they want to do is compete, just like we do. 

How did they accomplish this? They tracked the plays they value, these “assists” that led to goals, over the course of their season. Then they got sponsors to reward those “assists”. John describes how they set this up in WYC Podcast Episode 81, check out all of the details here: Link to show notes and episode
They used the walk-a-thon type forms to fundraise – but used assists instead of goals as the pledge criteria. By the end of the season they raised almost $10k for the Wheelchair Lacrosse Organization.

Check out the homepage for The Mission 2 Assist program to see short videos on their program and for a link to a video that describes WLUSA- the Wheelchair Lacrosse Organization:

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